We are one of the leading independent research agencies in the UK.
Our exceptional team of experienced research professionals are able to offer our clients a full range of research and consulting services combined with our own high quality in-house Face to Face, Telephone and Online data collection
We are passionate about the work we do.
We do not work in departments. At Critical our Directors and Executives are hands on at every stage of a research project. This means that every piece we do at Critical is managed by expert, senior researchers.
Working closely with our clients we gain a thorough understanding of our clients’ needs ensuring the effectiveness of the research design and the relevance of the findings and our recommendations.