Over The Top?

Possibly, but as market researchers we go the extra mile

Our approach is to apply creative thinking to all areas of market research. Specialising in telephone, online and qualitative research in the UK and globally.

Working closely with you. Using small, specialised teams. And caring. Caring about our clients. Caring about our bright young things, and our work. Passionately.

It means we fish harder to give you clear, easy-to-understand results.
That's absolutely Critical.

Work With Us Boy and Fish Illustration


Actually, yes.

Caring means our clients come back to us again and again. And our bright young things stay with us to grow in magnitude; to become highly experienced researchers. It means we offer everything from telephone and online research to advanced statistical and analytical skills. It means we regularly provide combined qualitative and quantitative solutions.

So we're able to present you with...genuine insight. Something we’re always happy to expand upon.

How We Work Boy and Magnifying Glass Illustration

International Bright Young Things.

Our people are the most Critical thing about us.

Better understanding is a result of knowing people. So it's Critical to form relationships based on trust. Trust between respondents and interviewers, and project managers and clients.

We're naming the faces at Critical. To get to know us better, simply click on the names in the menu or talk to one of us.

Meet The Team Rabbit in a Hat
Critical did a superb job for us, providing excellent advice throughout the project and really going the extra mile to offer us a very professional service. I can highly recommend them.

Peter Lockley, Head of Transport Policy, WWF-UK

Our Clients Clockwork Teeth
Team 1 Team 2 Team 3 Team 4 Team 5

Critical Luton

Critical House,
41-43 Alma Street,

01582 480588


Critical Watford

Suite F3,
Hartsbourne House,
Delta Gain,
Carpenders Park,
WD19 5EF

020 8421 6600


Critical London

Unit 7,
Baden Place,
Crosby Row,

0203 643 9050