We Succeed

We are one of the leading independent research agencies in the UK.
Our exceptional team of experienced research professionals are able to offer our clients a full range of research and consulting services combined with our own high quality in-house Face to Face, Telephone and Online data collection


Critical did a superb job for us, providing excellent advice throughout the project and really going the extra mile to offer us a very professional service. I can highly recommend them.

What makes us different?

We are passionate about the work we do.

Meet The Team

Hands On

Hands On

We do not work in departments. At Critical our Directors and Executives are hands on at every stage of a research project. This means that every piece we do at Critical is managed by expert, senior researchers.

Exceptional Service

Exceptional Service

Working closely with our clients we gain a thorough understanding of our clients’ needs ensuring the effectiveness of the research design and the relevance of the findings and our recommendations.

Critical London

Unit 7, Baden Place
Crosby Row

Critical Watford

Suite F3
Hartsbourne House
Delta Gain
Carpenders Park
WD19 5EF