We Succeed

In business for over 25 years, we work with clients ranging from large blue chip financial companies to national sporting associations and leading charities. Our approach is to work closely with our clients to provide clear, easy to understand actionable results.


Critical did a superb job for us, providing excellent advice throughout the project and really going the extra mile to offer us a very professional service. I can highly recommend them.

What makes us different?

We are passionate about the work we do.
In 2015 we purchased the international data collection agency RSM allowing us to offer fully international, 24 hour telephone covering all corners of the planet.

Meet The Team
Hands On

Hands On

We do not work in departments. At Critical our Directors and Executives are hands on at every stage of a research project. This means that every piece we do at Critical is managed by expert, senior researchers.

Exceptional Service

Exceptional Service

Working closely with our clients we gain a thorough understanding of our clients needs ensuring the effectiveness of the research design, the relevance of the findings and our recommendations.


We are privileged to work with some of the biggest names in the business

Critical London

Unit 7, Baden Place
Crosby Row

Critical Watford

Suite F3
Hartsbourne House
Delta Gain
Carpenders Park
WD19 5EF