Swim England turned to us to help get more people swimming


A regular tracker, to influence participation in swimming positively, help forecast results of the Active Peoples Survey and future Active Lives Survey and to understand brand awareness of Swim England. Provide insight into ways of increasing engagement with swimming. 1000 interviews per month online but survey constantly live (including hard to reach teen audience).

How Is It Used?

  • KPIs developed around key metrics
  • Set departmental targets to increase swimming participation
  • Monitor swimming as a brand


KPIs used to help re-brand Swim England and provide new targeted marketing material.

Critical London

Unit 7, Baden Place
Crosby Row

Critical Watford

Suite F3
Hartsbourne House
Delta Gain
Carpenders Park
WD19 5EF