Our Coverage Is
Truly Global

World Wildlife Fund work

We offer high quality and cost effective fieldwork across international markets.

In 2015 Critical purchased RSM, an international telephone agency based in London Bridge.



Our coverage is truly global. With native language speakers covering almost every country across the globe, our London Bridge office works 24/7 to meet the needs of our client who require interviewing outside the UK.


Research Experts

Our project managers make time to understand your insight objectives, to help us guide the data collection process. If our experience suggests there is a better way, we'll tell you.



Our approach is guided by your needs. If it's required, we'll provide creative input to the questionnaire, sample frame and analysis. We can even build bespoke samples in-house, making otherwise impossible projects, possible.


High Quality

Our standards are high. Our interviewing teams and project managers are very experienced and take care to ensure respondents are fully qualified, engaged and giving meaningful responses.

Case Study:
ASA Swimming

The asa turned to us to help get more people swimming.

Case Study:
The Football Association

We've helped make football more inclusive.

Managing the data collection experience across all platforms

Critical London

Unit 7, Baden Place
Crosby Row

Critical Watford

Suite F3
Hartsbourne House
Delta Gain
Carpenders Park
WD19 5EF