Latest update

We are open for business

Published Monday 27th of July 2020

Coronavirus Update

We have published an updated statement relating to our business and the Coronavirus.

Published Thursday 26th of March 2020

Young People's Financial Survey

Research for the Money and Pensions Service among young people as part of their 'agenda for change'.

Published Tuesday 28th of January 2020

First Aid research for the British Red Cross

We provided some very interesting First Aid stats for British Red Cross

Published Friday 2nd of August 2019

Customer Experience Research for Ofcom

Best and worst telecoms customer service revealed

Published Friday 3rd of May 2019

Ofcom research with children and parents

YouTube is becoming children's viewing platform of choice

Published Wednesday 6th of February 2019

FCA publish latest collaboration with Critical

Our latest research piece conducted with the FCA investigating current account prompts has now been published

Published Friday 23rd of November 2018

ofcom 2018 communications market report

Ofcom have published the 2018 Communications Market Report -providing data and commentary on key market developments in the UK communications sector.

Published Friday 24th of August 2018

ofcom consumer engagement

We conducted research for Ofcom – in person and online – with adults in the UK as part of Ofcom’s programme of research to understand consumer engagement issues in communications markets.

Published Friday 27th of July 2018

BBC Scotland TV Channel Research

Face to Face interviewing with adults in Scotland around a proposed new TV channel

Published Friday 29th of June 2018

Ofcom Annual Media Literacy Tracker

We conducted research for Ofcom – in person and online – with adults in the UK as part of the latest wave of the annual Adults’ Media Literacy Tracker.

Published Friday 27th of April 2018


Having worked in partnership with SR-B for a number of years we are delighted to announce the purchase of the company and that Kay, Dave and Paul have joined Critical.

Published Friday 21st of July 2017
Critical London

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