The Best? Better Ask Our Clients.

In research, the more you listen the more you learn.

We don’t do 'them and us'. For Critical results, it’s important that you, our research team and your respondents form one, unbroken line of communication. Linked by our research team.

What Our Clients Say A man dressed as a bumble-bee

We Work In Harmony With...

  • Hibu
  • Sunlife
  • AXA
  • RSA
  • Direct Line
  • OCR
  • Age UK
  • WWF
  • Mozilla
  • FCA
  • Tesco
  • CII
  • Barclays Corporate
  • The FA
  • British Red Cross

Don't Take Our Word For It...

  • “Critical are one of the best market research agencies around. They are great to work with and always go the extra mile to fully understand our needs and deliver valuable insight. Their pro-activity, intelligence and experience adds tremendous value to all the research they conduct for Yell- a truly outstanding service.” Jan Barkatullah,
    Head of Market Research, Yell
  • “I am consistently delighted with Critical's ability to pull rabbits out of hats for us and they approach everything with creativity, intelligence, professionalism and good humour. If anyone can make it happen, it's them.” Fay Purves, Managing Director,
    What's Next Business Consultancy Ltd
  • "This programme has revolutionised the way we think about our customers – we truly understand how we are performing across each of our key areas of service delivery and absolutely understand what is important to our customers. We have used this insight to shape and improve our services." Paul Ryall-Friend, Strategy & Planning Director, Curo
To find out how Critical can help you, Get In Touch

Recognition? Yes. We’re Known For Going Further

  • ISO 9001 Certified
  • Esomar
  • BIG Logo
  • MRS Evidence Matters
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Critical Luton

Critical House,
41-43 Alma Street,

01582 480588


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020 8421 6600


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0203 643 9050