The Critical approach to research may be flexible,
but our standards are not. As has been recognised
from within the industry. To learn more, contact us
Critical is audited annually to assess continuing compliance with the requirements of IS09001: 2008. Critical’s registration was renewed in September 2011.
With 12 members of the Market Research Society we adhere to
the Code of Conduct when conducting confidential market
research. Critical Research are company partner members.
The Business Intelligence Group is dedicated to supporting
individuals involved in any aspect of business intelligence and
market research. We have 3 BIG members.
The MRS Code also incoporates the ICC/ESOMAR Code of
marketing and social research practice, hence we are aware of
and comply with their guidelines and quality standards
appropriate for European research.