We Always Go Further To Gain Bigger Insights From Market Research.

Without over-magnifying the point; we care. Caring is part of going further.

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A Trifle Harsh?

Possibly, but we do go further to offer a full service solution

Clear, unequivocal insight is Critical. So we go further to offer a more comprehensive range of innovative full service research techniques.

The result is a solution totally tailored to you, your organisation and your research needs. We don't work for you, we work with you. Partnering with every type of organisation from multi-nationals to small independent local businesses, our full service research solutions have evolved from our many years of providing the very best service for our clients.

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Certainly not. Just passionate about collecting high-quality data

We specialise in high quality data collection both in the UK and globally. Exceptional telephone and online research in all major markets around the world. Advanced in-house DP. Impeccable client service. Flexibility. The ability to meet even the most demanding timelines, plus in-depth experience in both business and consumer research. We also have the capacity to handle all types of research, from large, continuous projects to smaller ad-hoc surveys.

We'll use all our experience to deliver high quality, cost effective research. On time and within budget, working perfectly in sync.

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Too Intense?

Possibly, but we do go further for our financial clients

By providing a comprehensive range of financial research services. By creating innovative solutions. By using our considerable experience. We’re able to design and implement key strategic initiatives for leading banks, building societies, insurance companies and financial institutions.

Initiatives like customer service, satisfaction and retention programmes. Like brand positioning. E-commerce. IFA segmentation. NPD. We even illuminate the more murky areas like customer understanding and compliance.

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Off The Shelf?

Not on your nelly. We only offer tailored online surveys

Off the shelf online research solutions give standard answers. Which is why we brand and personalise online surveys to achieve superior results. By attracting and engaging with your target audience.

We go further with our online software too. It’s constantly being improved to give respondents an enjoyable, engaging experience. With easy-use tools. Like sliders, scatterboards, drag-and-drop functions and pop up surveys in our hat.

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Critical Luton

Critical House,
41-43 Alma Street,

01582 480588


Critical Watford

Suite F3,
Hartsbourne House,
Delta Gain,
Carpenders Park,
WD19 5EF

020 8421 6600


Critical London

Unit 7,
Baden Place,
Crosby Row,

0203 643 9050