Jacob Barker
Research Executive

A degree in zoology. A track record
that includes working in a Nationwide
Mortgage team. And a SEGA games
tester. Perfect qualifications for
interviewing an eclectic range of
respondents. Talking the truth out
of them. Arriving at the right
conclusions. More diversity: Jacob
mixes raw energy with a love of
competition, cake, the arts, and
indoor Frisbee. His team – currently
2nd in the country – is called
Fully Charged. How apt.

Better understanding is a result of knowing people. So it's
Critical to form relationships based on trust. between
respondents and interviewers, and project managers and clients.

We're naming the faces at Criticial. To get to know more, simply click on
one of the names in the menu or talk to one of us