Research Director
The guru. Over three decades in MR.
Both on the client side and for major
ad agencies. Founder of the first MR
company to win the Queen’s Award for
Export. A specialist in the financial
sector. A regular speaker on qualitative
and quantitative research methods.
Former lecturer on the Oxford University
MBA course. A man of profound
knowledge, and no hot air. Unless
you count flying a balloon from
Perth to Sydney...
Better understanding is a result of knowing people. So it's
Critical to form relationships based on trust. between
respondents and interviewers, and project managers and clients.
We're naming the faces at Criticial. To get to know more, simply click on
one of the names in the menu or talk to one of us