Jon Wood
Research Director

Dog with a bone. Will not let go.
Famous for taking the most intricate
briefs by the scruff of their necks,
and making them happen. Especially
ad hoc, quantitative projects. A real
truth sleuth, with an enthusiasm for
research. Coupled with an impressive
past and a strong future vision. Not
content with looking up at the stars;
Jon intends to visit them. With his
tenacity, you wouldn’t bet against it.

Better understanding is a result of knowing people. So it's
Critical to form relationships based on trust. between
respondents and interviewers, and project managers and clients.

We're naming the faces at Criticial. To get to know more, simply click on
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