"Critical are one of the best market research agencies around. They are great to work with and always go the extra mile to fully understand our needs and deliver valuable insight. Their pro-activity, intelligence and experience adds tremendous value to all the research they conduct for Yell- a truly outstanding service."
Jan Barkatullah, Head of Market Research, Yell

"We have been absolutely delighted with the work Critical Research have done designing our new questionnaire. They made the greatest efforts to understand our company's specific requirements, together with the background and rationale for this project. Throughout the project Critical were quick and efficient to reply to any queries and their advice and high level of expertise were greatly valued. Overall Critical provided excellent results and a job very well done indeed. I wouldn't hesitate to recommend Critical and will be sure to go back to them if we require their services in the future."
Jenny Torniainen, International Administration Manager, ABRSM

"Using Critical Research to survey FTSE 350 companies has provided essential input to WWF-UK's work encouraging lower carbon business practices. Critical did a superb job for us, providing excellent advice throughout the project and really going the extra mile to offer us a very professional service. I can highly recommend them."
Peter Lockley, Head of Transport Policy, WWF-UK

"It's a pleasure to work with an agency who clearly understand the audience and the survey requirements. They add value throughout the research process and on top of that they provide excellent customer service, delivering on time and on budget"
Sabine Rumscheidt, Economic Analysis Manager, South East England Development Agency

"I am consistently delighted with Critical's ability to pull rabbits out of hats for us and they approach everything with creativity, intelligence, professionalism and good humour. If anyone can make it happen, it's them."
Fay Purves, Managing Director, What's Next Business Consultancy Ltd

"We really value our relationship with Critical, not just for the quality of the research they conduct for us, not just for their excellent project management and clear communication, but also for the way they deliver beyond the brief, consistently delivering thought-provoking insight to help shape our strategic planning."
Rob George, Head of Planning & Research, RSPB