AGE UK TURNED TO US TO HELP IMPROVE THEIR INFORMATION AND ADVICE
The Age UK Information & Advice team wished to review a number of their publications to ensure they continued to provide information that best meets customer needs.
A series of telephone interviews were conducted with those who had received and read the Age UK I&A guides to understand their reaction to the guides.
HOW IS IT USED?
Change processes and products to meet both current and future needs of target audience.
RESULTS
Increase in sales, especially from input on product development.
