AD'S IS GOOGLE'S MAIN SOURCE OF REVENUE, SO MAINTAINING USERS IS A KEY OBJECTIVE
Critical Research has conducted several research projects with Google amongst Google Ad customers, most commonly on two topics:
Improving support
Mitigating churn (either by improving services or via specific incentives to maintain usage).
HOW IS IT USED?
Results fed back directly to senior SME User Experience/Product Development Google team members around the world.
RESULTS
Guiding support strategies
Refining communications
Fine-tuning incentives
