KEEPING SUNLIFE AHEAD OF COMPETITION

Providing SunLife with a continuous measurement of customer satisfaction and understanding across its range of products.

Mixed modal approach of telephone and online interviews on a monthly, quarterly and annual basis.

Over 10,000 interviews since 2009.

HOW IS IT USED?

Change processes and products to meet both current and future needs of target audience.
Product reviews.
Customer satisfaction and ratings.

RESULTS

Increase in sales, especially from input on product development.