A regular tracker, to influence participation in swimming positively, help forecast results of the Active Peoples Survey and future Active Lives Survey and to understand brand awareness of Swim England. Provide insight into ways of increasing engagement with swimming. 1000 interviews per month online but survey constantly live (including hard to reach teen audience).
HOW IS IT USED?
KPIs developed around key metrics
Set departmental targets to increase swimming participation
Monitor swimming as a brand
KPIs used to help re-brand Swim England and provide new targeted marketing material.