STRATEGIC THINKERS POWERED BY INSIGHT
We work in partnership with our clients, advising on the best approach to gain genuine insights, that add real value to their business.
MARKETING INSIGHT
Critical Research is a full-service market research agency. Working in close partnership with our clients, we develop an in-depth understanding of their business strategy, brands, goods, services, customer relationships, and target audience.
OUR WORK
Our projects span from the simplest small scale to complex international, delivering insights to organisations through a multitude of methods, including b2b and b2c.
Brand & Business Strategy
Understanding The Customer
Understanding The Employee
Brand Research
Innovation
Advertising & Design
SERVICES
We work with our clients to understand their strategic plan, aims, and objectives, and what they plan to achieve. We then recommend the best methodologies and sample strategies to help with problem solving, and to meet their requirements.
We have all the fieldwork methodologies in-house, data processing, and data analysts, working alongside our research experts to extremely high, recognised standards and supported by our stringent quality procedures.
Learn more here.
Face to Face
Online
Telephone
Qualitative
SECTORS
Critical Research works with a multitude of different businesses and brands, to gather customer data and intelligence, enabling our clients to grow customer engagement, customer service, strategic management, and develop a competitive edge.
Public Sector
Financial Services
Transport
Automotive
Sport & Leisure
Charity
Telecoms
Retail
FMCG
Media
Education
Visitor Attractions
AUDIENCES
As well as our sector experience being broad, so too are the audiences we engage with. We help our clients understand the views of their customers, enabling them to make better business decisions. Our in-depth understanding and experience of both B2B or B2C audiences means we know how to speak to customers whoever they are.
Young Children
Generation X
Millennials
Vulnerable Adults
Decision-makers
Customers
Key Opinion Leaders
Fans
Gamers
Commuters
