STRATEGIC THINKERS POWERED BY INSIGHT

We work in partnership with our clients, advising on the best approach to gain genuine insights, that add real value to their business.

MARKETING INSIGHT

Critical Research is a full-service market research agency.  Working in close partnership with our clients, we develop an in-depth understanding of their business strategy, brands, goods, services, customer relationships, and target audience.

Marketing Insight

OUR WORK

Our projects span from the simplest small scale to complex international, delivering insights to organisations through a multitude of methods, including b2b and b2c.

Brand & Business Strategy

Brand & Business Strategy

Understanding The Customer

Understanding The Customer

Understanding The Employee

Understanding The Employee 

Brand Research

Brand Research 

Innovation

Innovation

Advertising & Design

Advertising & Design

SERVICES

We work with our clients to understand their strategic plan, aims, and objectives, and what they plan to achieve.  We then recommend the best methodologies and sample strategies to help with problem solving, and to meet their requirements.

We have all the fieldwork methodologies in-house, data processing, and data analysts, working alongside our research experts to extremely high, recognised standards and supported by our stringent quality procedures.  

Learn more here.

Face To Face

Face to Face

Online Worldwide

Online

Telephone

Telephone

Qualitative

Qualitative

SECTORS

Critical Research works with a multitude of different businesses and brands, to gather customer data and intelligence, enabling our clients to grow customer engagement, customer service, strategic management, and develop a competitive edge.

Public Sector

Public Sector

Financial Services

Financial Services

Transport

Transport

Automotive

Automotive

Sport & Leisure

Sport & Leisure

Charity

Charity

Telecoms

Telecoms

Retail

Retail

FMCG

FMCG

Media

Media

Education

Education

Visitor Attractions

Visitor Attractions

AUDIENCES

As well as our sector experience being broad, so too are the audiences we engage with.  We help our clients understand the views of their customers, enabling them to make better business decisions. Our in-depth understanding and experience of both  B2B or B2C audiences means we know how to speak to customers whoever they are.  

Young Children

Young Children

Generation X

Generation X

Millennials

Millennials

Vulnerable Adults

Vulnerable Adults

Decision-makers

Decision-makers

Customers

Customers

Key Opinion Leaders

Key Opinion Leaders

Fans

Fans

Gamers

Gamers

Commuters

Commuters