Critical Research is very proud to have played an important role in Ofcom’s assessment of the BBC’s performance in meeting the needs of viewers and
How long have you worked in the industry and Critical Research? Coming up on 21 years (at both). Critical is where I started in market
The transition to adaptable and remote work arrangements has undeniably transformed B2B market research, presenting various opportunities alongside some challenges. Ten years ago, the conventional
How long have you worked in the industry and Critical Research? Since 1999 in the market research industry and since 2007 at Critical. I still
For the third year in a row, market research agency Critical Research has assisted SunLife in the publication of the “Life Well Spent” 2024 report
How long have you worked in the industry and Critical Research? I’ve been a researcher for 28-years, first as an academic researcher, after completing my
Critical were pleased to work again with SunLife on a second wave of their Grandparents research. In July 2024, we ran an online survey amongst
Advantages: Ability to reach a nationally representative audience unlike online samples Target niche audiences and areas Accurate screening of respondents, including age, gender, and SEG
Our work on the Minimum Digital Living Standard (MDLS) was launched on Monday 18th March 2024 at the Nuffield Foundation in London. The MDLS is
Critical were delighted to support Bibby Financial Services in the latest wave of their SME tracker. Launched in 2015, the SME Confidence Tracker is a
January 31st…hallelujah! Come tomorrow normal service will have resumed, and those that took up the Dry challenge will be reunited with their large G&T…and we
Madison Harris joined the Market Research team at Critical as a Research Executive this summer. She Graduated with a BA in Classical Civilisation and an
Our work with the FCA on the Financial Lives survey continues to get exposure in the national news. As well as producing the data tables
Critical Research is incredibly proud to have played a key role in the design, analysis, and reporting of the FCA’s latest wave of the Financial
In the corner of the Critical Research office sits a man called Mark Jacobs. Nominally, he provides ‘IT Support and Development’, but in reality, he’s
The retail landscape continues to shift, with budget or high-end retailers fairing slightly better than those in the middle. At Critical we conducted our own
At Critical we believe that the quality of data really matters. After all, it forms the basis of any insights gleaned from research. This means
After joining us in 2021 as a Research Executive, Katrina has become an integral part of the team at Critical Research. Working with some of
What football club do you support? It feels like a simple question, but when you start asking people you realise the possible reasons for supporting
PART 3: “I feel like the government don’t care” This is part 3 of our Critical Eye Investigation on…cost of living series of blogs. Click
PART 2: “I can no longer go to buy clothes for me and my children because the priority is basic living expenses” -25-34, has children
PART 1: “My husband and I do not eat every day” -aged 55-64, North East Here at Critical Research, we do a lot of regular
Introduction Definition of Market Research Questionnaires Market research questionnaires are a set of questions designed to collect data from a target audience. These questionnaires are
Definition of Market Research Recruitment Market research recruitment is the process of finding and engaging participants for a market research study. This involves identifying the
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