How long have you worked in the industry and Critical Research?
Since 1999 in the market research industry and since 2007 at Critical. I still remember being ‘Young Ben’ when I started out in 1999.
What has been a highlight at Critical?
Building such an awesome team of people to work with. We are a great team, delivering some great research and I love working with my colleagues. I genuinely enjoy coming to work everyday.
What has been your biggest work challenge?
Leading the company through covid-19. Just a tough time for lots of families and businesses.
What are two things that you love about working at this company?
The people and the variety of work and sectors we work across. We are privileged to work with some of the UKs largest brands. The range of clients we have for a business of our size is something I am immensely proud of.
What is your last played song on Spotify (no cheating!)
Chappell Roan – Good Luck, Babe.
What’s your hidden talent?
No one I know can do more keepie uppies than me 😊.
Guilty pleasure
Smash Burgers
Describe your personality in a single word.
Positive...(see photo!)
Contact Ben to find out more about our breadth of research work and to challenge him on his keepie uppies!
