Advantages:
- Ability to reach a nationally representative audience unlike online samples
- Target niche audiences and areas
- Accurate screening of respondents, including age, gender, and SEG validated at the start
- Interview is conducted in the moment…
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- In-street
- In-home
- In-situ
- Rapport building, clarity and assistance
- Free from technical distractions
In the moment insights:
Capabilities:
- Highest quality data collection & analysis
- Latest CAPI technology
- Inclusion of imagery & videos
- Nationally representative
- Urban & Rural
- Interviewing children & young adults
- Exceed industry standards
- Online & Offline
- Full UK Coverage
- Target specific areas
- Hard to reach audiences
- Scripting, Hosting, & Tabulation
