YouTube is becoming children’s viewing platform of choice.
We conducted research in-home with children and their parents for Ofcom. This research was the latest wave of the annual Children’s Media Use and Attitudes tracker, which we have been conducting since 2005.
Some of the key findings from the research are:
- TV sets and tablets dominate device use, but time spent watching TV on a TV set (broadcast or on demand) is decreasing
- YouTube is becoming the viewing platform of choice, with rising popularity particularly among 8-11s. Within this, vloggers are an increasingly important source of content and creativity
- Parental concerns about the internet are rising, although parents are, in some areas, becoming less likely to moderate their child’s activities