Critical are experts in both quantitative and qualitative methods and how they can best work, either in isolation or together, to gain the insights you need.
We work in partnership with our clients. Critical don't just work for you, we work with you. A true partnership on every research piece.
Online and telephone across international markets, face to face and social media. We conduct all forms of quantitative data collection.
The full range of qualitative techniques extending to the latest trends such as online focus groups and social media qualitative analysis.
We have worked with some of the UK’s largest organisations to provide in depth statistical consultancy and other research services.
From the latest in qual to the most advanced online portals and automated reporting, we're constantly working to develop new and exciting research services.