Trusted
Actionable
Insights




Save the Children at work in Zimbabwe

Critical are experts in both quantitative and qualitative methods and how they can best work, either in isolation or together, to gain the insights you need.

We work in partnership with our clients. Critical don't just work for you, we work with you. A true partnership on every research piece.

Quantitative

Quantitative

Online and telephone across international markets, face to face and social media. We conduct all forms of quantitative data collection.

Qualitative

Qualitative

The full range of qualitative techniques extending to the latest trends such as online focus groups, social media qualitative analysis.


Consultancy

Consultancy

We have worked with some of the UK’s largest organisations to provide in depth statistical consultancy and other research services.

Innovation

Innovation

From the latest in qual to the most advanced online portals and automated reporting; we're constantly working to develop new and exciting research services.

Sports

We work with some of the biggest names in the industry.
From NGBs to football clubs we partner with a diverse range of clients in the sports arena. Some engage us for full service insight generation; others simple rely on our expertise to aid the analysis of their own research. We have acquired an enviable reputation in this sector and continue to expand our work and partnerships in this field.

Sports
Case Study:
ASA Swimming

The ASA turned to us to help get more people swimming.

Case Study:
The Football Association

We helped the FA to make football more inclusive.

Finance

We are experts in financial research.
Our research has covered some of the most demanding and high profile topics in finance. Whether it’s robust findings used in regulatory reform or research amongst CEOs in some of the World’s largest businesses, our experience and expertise is trusted by a host of businesses in this sector.

Finance
Case Study:
Sunlife

We helped to keep Sunlife ahead of its competition.

Case Study:
FCA

We helped the FCA speed up their Consumer Credit authorisations.

Charities

We help charities achieve their potential.
Our work in this sector goes further than the usual projects. Whether it's helping RSPB to segment their supporters or testing a new 'app' for British Red Cross we partner with many of the UKs largest charities.

Charities
Case Study:
Age UK

Age UK turned to us to help improve their information and advice.

Case Study:
Red Cross

Effectiveness of First Aid apps and web pages.

  • Our Team
  • Our Team
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  • Our Team
  • Our Team
Critical London

Unit 7, Baden Place
Crosby Row
London
SE1 1YW




Critical Watford

Suite F3
Hartsbourne House
Delta Gain
Carpenders Park
Watford
WD19 5EF