Market Research Blog

Advantages: Ability to reach a nationally representative audience unlike online samples Target niche audiences and areas Accurate screening of respondents, including age, gender, and SEG

Madison Harris joined the Market Research team at Critical as a Research Executive this summer.  She Graduated with a BA in Classical Civilisation and an

Our work with the FCA on the Financial Lives survey continues to get exposure in the national news. As well as producing the data tables

Critical Research is incredibly proud to have played a key role in the design, analysis, and reporting of the FCA’s latest wave of the Financial

In the corner of the Critical Research office sits a man called Mark Jacobs. Nominally, he provides ‘IT Support and Development’, but in reality, he’s

At Critical we believe that the quality of data really matters.  After all, it forms the basis of any insights gleaned from research. This means

After joining us in 2021 as a Research Executive, Katrina has become an integral part of the team at Critical Research.  Working with some of

PART 3: “I feel like the government don’t care” This is part 3 of our Critical Eye Investigation on…cost of living series of blogs. Click

PART 2: “I can no longer go to buy clothes for me and my children because the priority is basic living expenses” -25-34, has children

PART 1: “My husband and I do not eat every day” -aged 55-64, North East Here at Critical Research, we do a lot of regular

Introduction Definition of Market Research Questionnaires Market research questionnaires are a set of questions designed to collect data from a target audience. These questionnaires are

Definition of Market Research Recruitment Market research recruitment is the process of finding and engaging participants for a market research study. This involves identifying the

Definition of Market Research Market research is a process of gathering and analysing data about a target market, competition, and industry trends. It is used

At Market Research Agency, Critical, we have a diverse, highly experienced team of researchers, who are extremely passionate about the work we do, and their

2021, a year of lock-downs, hybrid working, zoom calls, vaccinations (apparently a fourth could be on the way), and COP26, Market Research has never been

The Money and Pension Service has published some early findings from our research, as part of Talk Money Week. In the summer, we conducted over

Critical Research is proud to have worked with Ignition House and Roston Smith to highlight continuing obfuscation of charges in the pensions industry.  Recent UK